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Swiss watch brand Daniel Wellington has opened this store at the CF Carrefour Laval shopping centre in Montreal.

A classic wristwatch may seem quaint at the cusp of the 2020s, but it’s a functional accessory that’s making a more impactful statement than ever as evidenced by the success of Daniel Wellington. Founded in 2011, the Swedish watch brand takes a modern approach to its timepieces, combining a major presence on social media with an old-school product. “We are one of the leading brands in the industry when it comes to influencer marketing,” says John Ehrnst, Daniel Wellington’s executive director Americas.

Now, its digital and wholesale success is being translated into physical retail stores, including the first in Canada. Located in the Montreal suburb of Laval, the store occupies a busy space at the CF Carrefour Laval shopping centre. Here, customers can find the full selection of Daniel Wellington wares, including rings, bracelets and, of course, watches. “A lot of brands mistakenly view Canada as an afterthought,” Ehrnst of says the company’s decision to open here. “We feel that by making Canada a priority, we are harnessing our organic high brand awareness and focusing on a market that is full of possibility.”

For Ehrnst, wearing a wristwatch is about much more than telling the time. “How many times have you checked your phone for the time at dinner with family or when you are out with friends and been distracted by a notification from Instagram, a message, a news alert? Wearing a wristwatch allows you to remain in the moment.” Wearing a watch just might be the perfect resolution to start the new decade.

Daniel Wellington, CF Carrefour Laval, 3003 Boulevard le Carrefour, Laval, Que., 579-640-3336,

  • Daniel Wellington Iconic Link 32mm, $265.ADBE

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