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One of Jenna Rae Cakes's two Winnipeg locations is in the Forks Market.Brittany Mahood

At Jenna Rae Cakes in Winnipeg, the sweets are as tasty as they are eye-catching. With two locations in Manitoba’s capital, founder Jenna Rae Hutchinson and her twin sister, Ashley Nicole Illchuk, a graphic designer and photography stylist, create stunning confections for everyday indulgences and special occasions.

After watching an episode of the reality-TV show Cake Boss in 2009, Hutchinson, who was studying to pursue dentistry at the time, wanted to try her hand at cake design. She had a knack for the art of cake decorating and decided to follow her sweet tooth to take on baking full-time, working overnight in a commercial kitchen to fill custom orders. In 2014, she opened her first storefront and Illchuk quickly jumped on board to help keep up with demand. Hutchison’s out-of-this-world designs range from her elegant signature cake, which is made of four layers of cake with three layers of filling and decorative toppings, to custom sculpted cakes paying homage to themes such as fashion and sports.

Today, the sisters have expanded to include smaller baked goods such as macarons, cupcakes and cookie sandwiches. “Our specialty is really focusing on flavours and creating a whole bunch of different ones every day,” Illchuk says of offerings that have included cotton candy marshmallow, cookie dough cheesecake and brownie batter. For Valentine’s Day, the emphasis is on playful romance, with emoticon macarons available to be shipped across Canada, and nostalgic, heart-shaped macarons featuring cute sayings. They’re also bringing back their hot chocolate bombs, a holiday bestseller.

Jenna Rae Cakes, 580-E Academy Rd.; The Forks, Second Floor, Winnipeg, 204-691-4222,

Assorted treat box, $40.

Giant Conversation Heart macarons, $7.75 each.

Emoji macarons, $4 each.

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