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The store's designers introduced a West Coast-inspired aesthetic throughout in features such as an oversized sink, makeup stations and a sculpted stone and steel table.Stephani Buchman/Handout

What started out as the location of temporary pop-up of a Los Angeles-based green beauty boutique has become a permanent home in Hollywood North. After three years spent in a storefront on King Street West in Toronto the Detox Market has opened the doors to a new Canadian flagship location, which joins existing stores in Yorkville and Union Station stocking natural beauty and personal care products.

Located on a bustling strip of Spadina Avenue near Richmond Street, the new store is housed in the lower level of the Reading Building. The space’s previous long-term tenant, a furrier, was at major odds with the Detox Market’s cruelty-free policy, but chief executive Romain Gaillard and marketing director Laura Townsend were able to look past thestacks of fur and leather to appreciate the unique features of the 94-year-old building. “We just kind of fell in love with it,” Townsend says. “It has all of the exposed piping and bricks and wood and so much charm and character. We didn’t want to move into a cookie-cutter storefront.” The store was designed by Suulin Architects, which introduced a West Coast-inspired aesthetic throughout in features such as an oversized sink, makeup stations and a sculpted stone and steel table used as a gathering spot for events and workshops.

The flagship offers more opportunities for customers to engage with the Detox Market’s staff about the store’s products and their ingredients, whether a shopper is looking for a new lip balm or a complete cabinet overhaul. “We don’t want people to feel pressured into buying something, we don’t want people to be unsure when they take something home,” Townsend says. “We want people to come in, learn and experience.”

The Detox Market, 116 Spadina Ave., Toronto, 416-548-9879, thedetoxmarket.ca.

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