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Earth Day

Awards for eco-fashion announced Add to ...

Canada's top eco fashion designers will be recognized next month by Fashion Takes Action, a Toronto-based social enterprise promoting an extensive greening of the industry.

"The Design Forward Award provides an opportunity to recognize the designers that are driving the sustainable fashion movement and give back to them, further supporting green business, creating interest and encouraging other designers to get involved," says Sarah Jay, FTA fashion director.

The 14 nominees are Thieves, Elladora, Elroy, deux fm, Preloved, Nicole Bridger, Nixxi, Paper People Clothing, flora&fauna, Lav & Kush, Laura Chenoweth, Salts Organic Clothing, Revolve Clothing Co. and We3 (twigg&hottie).

In addition to design, award criteria include the materials used (including recycled and upcycled fabrics, organic cotton, hemp, organic wool and ramie) and production methods with a focus on labour, human rights and carbon footprint.

Also considered will be each nominee's extra eco-initiatives, such as hang tags, hangers, garment bags, energy efficiency, waste policies and consumer education on responsible laundering habits and product disposal.

"At first glance, sustainable fashion doesn't look different than traditional fashion," said Jay. "It's the story behind each piece - one of integrity and respect - that really sets eco-fashion apart. It's the perfect indulgence, and an important choice."

The judges will be ecosalon.com fashion editor Amy DuFault, sustainability consultant Lorraine Smith and model and writer Summer Rayne Oakes, who authored the bestselling style guide Style, Naturally. The top three nominees will be selected on Earth Day and then interviewed by the judges. The winner will be announced next month.

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