Go to the Globe and Mail homepage

Jump to main navigationJump to main content


Entry archive:

(Stock photo/Thinkstock)
(Stock photo/Thinkstock)

The $666 'golden' burger: It’s now a thing thanks to a New York food truck Add to ...

Ever think your diet could use more gold? Now your questionable health fixation has been answered.

One of the world’s most expensive burgers, named the “Douche Burger,” comes wrapped in six sheets of gold leaf paper, and will set you back $666.

Made by the New York food truck 666, the Kobe beef patty is stuffed with foie gras, covered in Gruyere cheese that has been melted with champagne steam. Add to that some lobster, caviar, truffles and a barbecue sauce made from coffee beans and you have, quite possibly, the first insurance-worthy burger.

But, as one of the co-owners of 666 pointed out to Bloomberg News, it’s all a joke.

“It’s a satirical expression of these burgers that people make and try to sell in all seriousness,” said Franz Aliquo. “We took the most offensive pieces from other famous burgers and just took it up a level. I mean, what’s the point of putting gold flakes on your food? It doesn’t add to the flavour. It’s just to be able to say you ate gold flakes.”

Edible gold flakes can cost $120 to $150 per gram, and have no taste, calories or expiration date. According to Slate, the Food and Drug Administration in the United States hasn’t evaluated edible gold for safety but the Centers for Disease Control and Prevention doesn’t consider it toxic. And it’s certified kosher.

So far, only one person has actually bought the burger, a man named Lance Brody. Photos of him indulging in the expensive meal were posted online, which Mr. Aliquo says has been a great marketing tool, attracting people to buy their more modestly priced $6.66 burgers.

Is this a clever marketing ploy? Are we becoming too serious about our food?

Report Typo/Error

Follow us on Twitter: @globeandmail

Next story




Most popular videos »

More from The Globe and Mail

Most popular