Skip to main content

Alleged Canadian photo of frozen McDonald’s McRib not the most appetizing thing in the world

This photo is alleged to have been taken at a Canadian McDonald’s.

Reddit

Would you eat a sandwich in which the main ingredient looks like a piece of housing insulation?

As reported by Inquisitr, a photograph of a frozen, uncooked McRib makes the McDonald's sandwich look much more like an industrial component than something you might eat.

The photo first surfaced on the link-sharing site Reddit earlier this week and was allegedly taken by a McDonald's employee. Based on the French writing on the side of the box from which the white, mass-produced slab of meat product had been taken, the picture is believed to have come from somewhere in Quebec, although that hasn't been confirmed.

Story continues below advertisement

First introduced to McDonald's restaurants in 1981, the McRib is a barbecue-pork sandwich allegedly comprised of more than 70 ingredients. The McRib was removed from the McDonald's menu in 1985 due to poor sales, but has been reintroduced on several occasions in recent years.

And when the McRib isn't cooked and slathered in barbecue sauce, it sure ain't pretty.

As might have been expected, reactions to the alleged McRib photo have been mixed. Commenters on Reddit range from the stunned ("Who would have guessed that precooked pork was white?") to the defiant ("I don't care if it looks like a tractor's tire tracks, I'm still going to eat that delicious unicorn of a sandwich").

Whether or not the picture was really a McRib was posed to McDonald's, who responded with the following statement:

"There are few things more legendary at McDonald's than the McRib," the statement begins.

More pointedly, it says: "One reason our customers love the McRib is its fun and wonderful shape. Just like a burger patty is formed to be round and flat, we form the iconic McRib in the shape of traditional ribs. We then flash freeze the patty to seal in flavor and freshness, just like you freeze meat in your own freezer, before going to our restaurants."

But will the unpleasant photo harm the sales of the McRib, which is currently on a comeback tour at McDonald's in Canada and the U.S.? The trade magazine Ad Age says the sandwich is a vital part of kickstarting sluggish sales in the traditionally slow autumn season in the fast-food business.

Story continues below advertisement

"The winter is seasonally a slower period," Howard Penney, restaurant analyst and managing director at Hedgeye Risk Management, told Ad Age. "A lot of people underestimated the massive impact the weather had on sales."

And it has been a pretty miserable autumn so far, so it's unlikely that the unappetizing photo that has gone viral will prevent many McDonald's customers from ordering the McRib. After all, remember how Homer Simpson kept ordering Ribwich after Ribwich?

Report an error Editorial code of conduct
Comments

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • All comments will be reviewed by one or more moderators before being posted to the site. This should only take a few moments.
  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed. Commenters who repeatedly violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments.

Read our community guidelines here

Discussion loading ...

Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.
Cannabis pro newsletter