The producers are calling it the "only reality shows where the winner gets cut" - raising obvious questions about good taste - and ethical lines being crossed - right from the first cheerful promo. One could argue that good taste and ethics have no place in reality television (what would be the point, after all?), but surely a show where brides will compete for plastic surgery - and show off the work to the groom only on their big day - tests even those boundaries.
The producers of Bridalplasty, due to appear on E! on Nov. 28, put it this way: "From muffin tops to crooked noses to flat chests, the perceived imperfections they [the 12 brides-to-be]hope to fix are extensive and dramatic." In the finale, we're told, the bride will walk down the aisle - cue the dramatic veil lift - to be judged by the groom. "Viewers will witness his emotional and possibly shocked reaction as they stand at the altar and he lifts her veil to see her for the first time following her extreme plastic surgery. The dramatic finale marks the end of her quest for perfection and reveals if her dream wedding does in fact become a reality."
The brides will compete against each other by writing vows and planning honeymoons, and each week one of them will win "one piece of her dream body." The last bride gets the full treatment - every procedure on her wish list.
Plastics surgeons say it's not uncommon for brides to get touch-ups before their nuptials. But several have weighed in with strong criticisms that the show is playing on the idea that women need to be perfect in life and on their wedding day.
The show appears to dance around the ethics code adopted by the American Society of Plastic Surgeons that prohibits giving away plastic surgery in a contest: The show's celebrity surgeon, Terry Dubrow, says he's already "pre-approved" the women for the surgery.
What's a groom to think - proposing to one woman and getting a different one at the altar? Or the bride: That her husband-to-be would want her to be a different person?
As Roberto Olivardia, a psychologist at Harvard Medical School told ABC news: "This person is choosing to marry you because they love you already. These people are going to undergo these drastic plastic surgeries, who's to say that the groom will think of them in the same way afterwards?"