Go to the Globe and Mail homepage

Jump to main navigationJump to main content


Entry archive:

(Jupiterimages/Getty Images)
(Jupiterimages/Getty Images)

Save the Earth? Sure, if it won't cost me Add to ...

Canadians say they care about the environment, but it turns out few of us are willing to put our money where our mouth is.

A new global survey has found that few Canadians are willing to pay more for environmentally-friendly or green products.

In fact, North American consumers are among the least likely in more than 50 countries to pay more for green products, according to the research firm Nielsen, which conducted the survey. More than 25,000 participants in 51 countries participated in the survey.

Only 12 per cent of Canadians said they would pay more for products that are better for the environment.

Yet, the survey found that 80 per cent of Canadians believe companies should be contributing to improving the environment and using sustainable practices.

“Between economic ups and downs and rising fuel, energy and food prices, Canadians are focused on managing the household budget and their personal bottom line,” Carman Allison, director of shopper and industry insights at Nielsen, said in a release. “With today’s recovering economy, it’s no surprise there is far more concern for the financial environment than the actual environment.”

The survey also found that 80 per cent of Canadians say recycled products or minimal packaging is the most helpful environmental initiative that companies are doing, while 70 per cent say proximity of origin and local sourcing is beneficial.

But only 52 per cent of consumers say there is a real positive to using ethically grown or produced products, and only 49 per cent believe there are benefits to organic products.

Would you pay more for products that are better for the environment?

Report Typo/Error

Follow on Twitter: @carlyweeks

Next story




Most popular videos »

More from The Globe and Mail

Most popular