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Kentucky Wildcats Anthony Davis shoots during practice for their men's NCAA Final Four basketball game in New Orleans, Louisiana March 30, 2012.JEFF HAYNES/Reuters

Put down the tweezers: The tyranny of skinny eyebrow perfection is over, it seems.

The Guardian's David Shariatmadari (who sports a pair of heavy brows, judging by his headshot) has made a call to arms… or, perhaps, brows… for men and women to stop plucking and start accepting the "classic shape" of the unibrow.

And Mr. Shariatmadari isn't alone in embracing monobrows. College basketball star Anthony Davis has become the symbol of this new love-your-unibrow attitude. He even trademarked the sayings "Fear the Brow" (akin to, though slightly less appetizing than, the San Francisco Giants's "Fear the Beard" mantra) and "Raise the Brow".

Part of the reason Mr. Davis wanted to trademark the slogans was so he could control the merchandising of his unibrow glory, and by doing so possibly control its connotation. The challenge of rebranding the unibrow is not that it is new and unknown, but that it is too well known, in an unpleasant way. As Mr. Shariatmadari points out: "In our culture it is embarrassing, a symbol of stupidity, 'sinister' even. It makes people shudder."

There's some truth to that. Everyone knows Bert (from the Sesame Street couple Bert and Ernie) is the more sullen of the two. And Frida Kahlo's fierce monobrow made her seem just as crazy as some of her paintings. Other famous mono-brow-bearing, slightly threatening characters include: baby Gerald from The Simpsons, Sam the Eagle, George W. Bush and Noel Gallagher.

What do you think: Is it possible to love the unibrow?