Go to the Globe and Mail homepage

Jump to main navigationJump to main content


Entry archive:


Wait, what? The most talked about topic on Facebook this year may surprise you Add to ...

It’s that time again, folks. Snappy “year in review” lists are about to take over the news, and if you haven’t checked out the top 10 most popular YouTube ads for 2013, Facebook’s entry may be your first.

Here’s what the quintessential Canadian Facebook user did in 2013: She – Facebook users are more likely to be women – posted about the Toronto Maple Leafs after logging in from Vancouver’s Rogers Arena to add a relationship to her profile.

So much for creating a composite of the typical Canadian Facebook user.

Still, it’s worth noting that when it comes to Facebook fame (or infamy), Toronto Mayor Rob Ford has nothing on Miley Cirus and her twerking incident, even though both are miles ahead of Justin Trudeau and Pope Francis, according to this handy infographic. By contrast, U.S. Facebook readers were far more likely to post about the head of the Catholic Church – and even the royal baby – than Miley Cirus’s desperate twerk for attention, the Guardian reports. But how about those Leafs?

Here’s Facebook’s list of the most talked about topics in Canada this year:

1. Maple Leafs

2. Harlem Shake

3. Miley Cyrus twerk

4. Boston Marathon

5. Rob Ford

6. Royal baby Prince George

7. Justin Trudeau

8. Lance Armstrong

9. Pope Francis

10. Chris Hadfield

The top Canadian locations for logging into Facebook (not including transportation hubs) consisted of sports centres, a giant mall and even huger falls:

1. Rogers Arena (B.C.)

2. Centre Bell (Quebec)

3. Air Canada Centre (Ontario)

4. West Edmonton Mall (Alberta)

5. Niagara Falls Tourism (Ontario)

As for status changes, Canada’s 19 million active Facebook users were far more likely to broadcast a change in relationship than the arrival of a new baby:

1. Added relationship (not necessarily romantic)

2. Married

3. Engaged

4. Travel

5. Moved

6. Ended relationship

7. Had baby

That only makes sense, of course, since new moms don’t exactly have time to spare – even for Facebook.

Report Typo/Error

Follow on Twitter: @AdrianaBarton

Next story




Most popular videos »

More from The Globe and Mail

Most popular