Comic Sans haters? We have some bad news for you.
The jaunty, childish font will improve your memory retention, help your kids do better in school and make your wife love you more.
Another team of scientists have added to a growing body of research about the font and its impact on the brain.
A team led by a Princeton grad took its experimentation out of the lab and into the classroom to see how it would affect student performance on tests.
Teachers in an Ohio high school distributed copies of their classroom presentations to 222 students in either original easy-to-read format or in a more challenging font: Haettenschweiler, Monotype Corsiva or the well-hated Comic Sans Italicized.
After studying the presentations from anywhere between a week and a half to a month, the students with the more difficult-to-read fonts received better grades than their counterparts.
Researchers suggest it's because they were forced to concentrate more on the text. And, oddly enough (enemies of Comic Sans, you may want to sit down for this), students surveyed after the study said they didn't even notice the font switch.
Other recent research has found that the goofiness of those casual, looping characters prompts people to let their guard down. In a study published last summer, most participants rated a webpage with an official Carnegie Mellon University seal titled "Carnegie Mellon University Executive Council Survey on Ethical Behaviors" as more official-looking than one entitled "How BAD Are U???" written in Comic Sans.
Yet when push came to shove, participants were more likely to admit to "unethical or embarrassing activities" on the "How BAD Are U???" page than they were the more official one.
And they rated the questions (which were identical on both pages) as "less intrusive" if they were written in Comic Sans, vs. the more readable font.
Maybe we should finally give up mocking Cleveland Cavaliers owner Dan Gilbert for writing that now-infamous letter to Cavs fans in the loathed font -- we probably remember its contents better than we would if it was in dull, old Arial.