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The Duke and Duchess of Cambridge arrive in Charlottetown, Sunday, July 3, 2011.

Paul Chiasson/Paul Chiasson/THE CANADIAN PRESS

Everyone wants a piece of Will and Kate.

But even in a province as small as Prince Edward Island, where the royal couple landed Sunday evening, the tyranny of scheduling means that most communities won't get a visit during their 22.5 hours here. So local boosters have been finding unique ways to join the buzz .

In Rustico Harbour, about 30 minutes northwest of Charlottetown, a pair of rare blue lobsters have been named after the royal couple and are drawing tourists to a local fishery museum.

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"We were going to name [one lobster]Blue Boy, but then we got thinking why not honour these special guests coming to PEI," said Norm Peters, known locally as the Bearded Skipper. "Not everyone can see the royal couple but they can come to the museum and touch Will and Kate."

The real Prince William and Kate, Duchess of Cambridge, are not expected to view their namesakes.

"I guess there's only so much [time] but we have these," Mr. Peters said referring to his lobsters.

He's not the only one to hitch onto the royal bandwagon. From parades to look-alikes to special restaurant menus, islanders have been trying to capitalize on what is expected to be the biggest media event in the province's history.

A few hundred foreign journalists have been accredited, some from organizations sending advance teams. A media monitoring company used by the province pegged the promotional value at $7-million even before the royals arrived.

"We're trying to do all we can to lift our brand awareness," said provincial Tourism Minister Robert Vessey. "A lot of people do not know where PEI is, but this gives us a chance to expose the island."

The province is the only destination in Atlantic Canada on this royal tour and most hotels in towns on the itinerary are booked solid. Fans are expected from across the region.

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There will be little to see Sunday -- the royals have a low-key arrival and a private reception in the evening -- but Monday is packed with public events.

Up to 30,000 people are expected to crowd Charlottetown streets in the morning -- a throng equal to the city's entire population -- as the royal couple is officially welcomed.

Prince William will speak, there will be a walk-about and they will be photographed with actors dressed as the Fathers of Confederation.

The day also includes search-and-rescue demonstrations, a beach picnic and cultural events hosted by the province, as well as a dragon-boat race at Dalvay-by-the-sea that will pit the newlyweds against each other.

In the early evening the royal couple departs Summerside, PEI, for Yellowknife.

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