Skip to main content

Sheryl Crow kicked up a storm last week when she urged

her blog readers to restrict themselves to a single square

of toilet paper per restroom visit, "...except, of course, on those

Story continues below advertisement

pesky occasions where two to three could be required."

Now, Ms. Crow says, "It was a joke."

But she raised a good point, says Christy Ferguson, a forest campaigner working out of Greenpeace's Toronto office. Ms. Ferguson's team is preparing for the upcoming annual general meeting of Kimberly Clark - the world's largest manufacturer of tissue products - where Greenpeace plans to urge the company to wean itself off virgin tree fibre in favour of recycled.

"Reducing use is always a good idea, but we have to look at where these products are coming from," says Ms. Ferguson, whose office wall is hung with a poster that says: "It takes 90 years to grow a roll of toilet paper."

BY THE NUMBERS

Average number of sheets per bathroom visit: 8.6

Average squares consumed per person over a year: 20,805

Story continues below advertisement

Number of tonnes of facial tissue and toilet paper used by Canadians each year: 700,000

Number of kilograms per Canadian in a year: 22

Number of tonnes of virgin tree fibre used by Kimberly Clark annually, in millions: 3.1

Portion of that tree fibre cut down in Canada: almost one-quarter

Number of trees that would be saved if every Canadian home switched just one roll of toilet paper to a 100 per cent recycled brand: 47,000

Annual value of Canadian toilet paper sales, millions of dollars: 778. 9

Story continues below advertisement

Sources: toiletpaperworld.com, Greenpeace Canada and Euromonitor

Report an error
About the Author

Tralee Pearce has been a reporter at The Globe and Mail since 1999, starting as a writer in the paper’s Style section. She joined the new Life section for its launch in 2007. She covers parenting and family issues for the daily section. More

Comments

The Globe invites you to share your views. Please stay on topic and be respectful to everyone. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

We’ve made some technical updates to our commenting software. If you are experiencing any issues posting comments, simply log out and log back in.

Discussion loading… ✨