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The annual 'tomatina' event draws tourists from across the globe to the village of Bunol

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Revellers throw tomatoes during the annual "tomatina" tomato fight fiesta in the village of Bunol, near Valencia, Spain, Wednesday, Aug. 29, 2012.ALBERTO SAIZ/The Associated Press

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Revellers kiss each other.ALBERTO SAIZ/The Associated Press

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Bunol's town hall estimated more than 40,000 people took up arms Wednesday.ALBERTO SAIZ/The Associated Press

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A reveller pours tomato pulp into the crowd.HEINO KALIS/Reuters

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The origin of the tomato fight is disputed – everyone in Bunol seems to have a favourite story – but most agree it started around 1940, in the early years of General Francisco Franco's dictatorship.HEINO KALIS/Reuters

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Revellers embrace each other after the annual tomato fight.HEINO KALIS/Reuters

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People come from as far away as Japan and Australia to particpate.HEINO KALIS/Reuters

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An estimated 100 tons of tomatoes was used in the yearly fight.HEINO KALIS/Reuters

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A reveller battles in tomato pulp.HEINO KALIS/Reuters

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A participant is pelted with tomatoes.HEINO KALIS/Reuters

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Tomato wrestling, anyone?HEINO KALIS/Reuters

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The festival is now in its 64th year.HEINO KALIS/Reuters

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Yeah, he’s going to need a shower.HEINO KALIS/Reuters

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A love offering?HEINO KALIS/Reuters

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Now that’s a food fight.ALBERTO SAIZ/The Associated Press

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Revellers play in tomato pulp.ALBERTO SAIZ/The Associated Press

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The week-long festival also features music, parades, dancing and fireworks.ALBERTO SAIZ/The Associated Press

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A reveller wipes tomato pulp from his face.ALBERTO SAIZ/The Associated Press

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It’s enough to make a tomato-lover cry.ALBERTO SAIZ/The Associated Press

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