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What does it mean to have the world’s best reputation? Vancouver will soon find out

The skyline of Vancouver forms a backdrop for multi-million-dollar homes in the neighbourhoods of Vancouver in August 2011.

Jeff Vinnick/The Globe and Mail

Vancouver has been voted the city with the world's best reputation, based on factors that include beauty, safety, cultural offerings and infrastructure.

Mayor Gregor Robertson welcomed the news with a tweet – "Kudos to the people of Vancouver!" – and other officials welcomed the survey results.

"We believe that a factor in Vancouver's stature is our reputation as a city where all nationalities gather comfortably, where over 40 first languages are spoken in the average school, where perhaps 50 per cent of our population has English as a second language and in our having a deep-seated respect for varied religious views," Tourism Vancouver president Rick Antonson said in a statement that accompanied the survey's release.

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Vancouver lost out on the beauty sweepstakes, however, placing seventh in the category behind Venice, Florence, Rome, Paris, Vienna and Barcelona.

The survey, released Thursday, was conducted by the Reputation Institute, a consulting firm that specializes in "reputation management".

The yearly study ranks the world's 100 most reputable cities by polling more than 18,000 people from the G8 countries.

Small to mid-sized cities such as Vancouver, Sydney and Copenhagen tend to have better reputations than big metropolises such as London and New York, based on factors such as safety and the range of available experiences, Reputation spokesman Nicolas Trad said in a statement.

Vancouver has placed high on surveys of "livability" in recent years, even as the city grapples with a transit funding crunch, debates over bike lanes and other development plans and ongoing concerns related to homeless people in the city.

Canada was named the world's most reputable country in a Reputation Institute survey released earlier in September.

Vancouver and Sydney were the only cities in the survey to rank in the top 10 in three major categories of advanced economy, appealing environment and effective administration.

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About the Author
National correspondent

Based in Vancouver, Wendy Stueck has covered technology and business and now reports on British Columbia issues including natural resources, aboriginal issues and urban affairs. More


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