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The Globe and Mail

All Canadians have easy ways to help Alberta

100 per cent of the sales from Tim Hortons Alberta Rose donut will go to support Red Cross flood relief efforts


On Friday night, Jon Cornish, a running back with the Calgary Stampeders, pledged $10 for every yard he ran against the British Columbia Lions.

His net rushing that night in the teams' Canadian Football League season-opening game was 172 yards, with another 20 yards through the air. He rounded up the total distance to provide $2,000 for the Red Cross, which was also collecting donations at Calgary's McMahon Stadium, where the Stampeders trounced Lions 44-32.

Across the country, from bottle drives to blue ribbons to doughnuts, Canadians are chipping in. The Calgary Stampede is selling "Come Hell or High Water" T-shirts to raise money. Tim Hortons stores in the province are offering an "Alberta Rose" doughnut for $1, with all the proceeds going to the flood efforts.

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The Slave Lake Wolves, a junior B hockey team that had to miss the 2011-12 season because of a wildfire that ravaged their town, challenged other teams in their league to match a $500 donation to the High River junior B team. In Edmonton, two teenaged sisters have started blue ribbons, at $5 a piece, to raise funds for the flood-stricken.

For Canadians who want to donate, here is a sampling of some cross-country options:

  • Canadians may donate directly to the Red Cross by visiting the organization’s website or calling 1-800-418-1111.
  • Businesses and banks are also assisting those who want give to the Red Cross directly at their locations. These include Starbucks, Chapters, Mountain Equipment Co-op, Sears, Brooks Brothers, branches of RBC and TD Bank, as well as Desjardins in Quebec and Ontario.
  • Alberta shoppers can make $2 donations at Loblaws-owned grocery stores.
  • The Calgary Boys and Girls Club is asking for cash donations or gift cards to help youth in their shelters replace clothing and items destroyed in the flood.
  • Rogers and Fido cellphone customers may donate $5 to the Canadian Red Cross by sending a free text message with the word ABHELP to 4664.
  • Canadians may also donate through the Salvation Army Alberta Flood Relief Effort by calling 1-800-725-2769 or visiting the website at
  • The Samaritan’s Purse Canada, a non-denomination Christian organization, is accepting donations and seeking volunteers to provide help on the ground.
  • Canadian Lutheran World Relief is accepting donations on its website.
  • Pet Valu stores are collecting donations for the Heaven Can Wait Animal Rescue, an organization working to help reunite stranded pets with their owners in Alberta.
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