The Bay of Fundy has fallen short in a race to be named one of the seven natural wonders of the world.
Votes stopped being accepted Friday morning for the online popularity contest, which has been running for four years, and early results showed the only Canadian candidate among the final 28 had missed the cut.
The 14 remaining sites included the haunting rock formations of Vietnam's Halong Bay, Tanzania's Mount Kilimanjaro, Argentina's Iguazu Falls, and the vast Amazon basin, shared by nine countries.
The final seven will be announced later Friday.
The result came after strenuous efforts by Maritime backers to get out the vote for Fundy.
New Brunswick Premier David Alward has been exhorting people to support the local candidate.
"Let everyone know that the Bay of Fundy deserves to be recognized among the top natural destinations in the world," he said this week.
His Nova Scotia counterpart, Darrell Dexter, chimed in with a call for Canadians to "vote now and vote often" for "our spectacular Bay of Fundy."
But other partisans were making their own pitches. Competition has been fierce, and supporters – including Argentine Lionel Messi, one of the top footballers in the world, who urged his fans to back Iguazu Falls – have been pulling out all the stops to direct votes to their favourites.
The contest is the brainchild of Canadian-Swiss Bernard Webber, who had previously organized a similar race to update the seven man-made wonders of the ancient world.
Even though the Canadian entry didn't win, locals had been pleased with the surge of publicity.
"Our Bay of Fundy campaign was one of the most active in the competition," Terri McCulloch, executive director of Bay of Fundy Tourism, said earlier this week. "It has captivated national and international audiences."