Four finalists have been chosen for Lay's Canada's Do Us a Flavour Tastes of Canada contest.
The company says it received almost 950-thousand submissions from contestants who were asked to come up with a potato chip recipe idea based on their favourite food and the region that inspired it.
The four flavours, which will be available in stores in early August for a limited time, are:
– Cowboy BBQ Beans by Brenda Boghean of Calgary, inspired by rodeo food in Western Canada.
– Butter Chicken by Darryl Francispillai of Mississauga, Ontario, inspired by his South Asian heritage and home in Ontario.
– Montreal Smoked Meat by Zdravko Gunjevic of Waterloo, Ontario, inspired by Quebec and named for that city's deli favourite.
– Prince Edward Island Scalloped Potatoes by Jordan Cairns of Burlington, Ontario, inspired by his favourite side dish at family dinners and the spuds' cultivation in Atlantic Canada.
Voting to determine the top flavour runs from August 11th to September 30th and ballots can be cast at Lays.ca/Flavour, on Twitter or Instagram, or by text.
The winning flavour will be announced in late November and its creator will get 50-thousand dollars plus one per cent of their flavour's future sales.