COCA-COLA
The look in five words or less
Patriotic snowboarder.
Back story
More than 130 recycled pop bottles went into making each uniform (240 into the entire kit). "We wanted not only to be the best-looking but also the most environmentally friendly uniforms," said Coke media spokesman David Moran. Coke purchased more than 33,000 individual pieces of recycled plastic clothing for the relay.
Pairs of mittens per team member
One ski, one fleece.
Logo overload?
Official emblem on left breast, Coca Cola printed on pant pocket.
Post-relay potential
The black toques are a no-brainer. A number inside a pop bottle with the words "Made from" is a neat detail.
Needs improvement
Apparently, the pop bottle outerwear is extra protective in the cold but barely breathable when the temperature climbs.
Medal placement
Gold
****
VANOC
The look in five words
or less
Sea-to-sky style.
Back story
In consultation with VANOC, the Hudson Bay's fashion director Suzanne Timmins oversaw the design that goes heavy on oh-so-trendy teal. "We have great looking gear and have received lots of compliments on it across Canada," said VANOC media rep Chris Shauf. "Plus we have lots of options for people to mix and match."
Pairs of mittens per team member
Two sets of winter gloves, one pair signature Olympics 2010 mitts.
Logo overload?
HBC heritage tag on arm, official Olympic logo on left breast, Vancouver 2010 on side pant pocket, Go Vancouver 2010 on toque
Post-relay potential
The teal sweatshirt with neon green type will have nostalgic appeal ... by 2030.
Needs improvement
Because the uniform is unisex, many girls cut the standard round-neck t-shirt collars to make them more flattering. Many complain the toques are too tight.
Medal Placement
Silver
******
RBC
The look in five words
or less
Swedish flag
Back story
Design credit goes to a custom production team at RBC. "We wanted a balance between branding, style and comfort," said Katie Hammill, the RBC spokeswoman for the torch relay, in Fort St. John yesterday. "All the different climates were a huge factor in design and type of items."
Pairs of mittens per team member
One regular, two fleece
Logo overload?
Three on the jacket: the combined RBC/torch relay logo on the chest, a small RBC crest on the top flap when zipped up, and an RBC crest on the back yoke
Post-relay potential
The royal blue and navy colour scheme is relatively versatile. Too bad about all the bank logos.
Needs improvement
The yellow patches are problematic when it comes to dirt. Thank goodness for twice weekly laundry service.
Medal placement
Bronze
****
LIGHT BRIGADE
DAYS 94,95 & 96
Dawson Creek
Fort St. John
Fort Nelson
Smithers
Terrace
Prince Rupert
Bella Bella
Port Hardy