Protesters angered by some Ontario Tim Hortons franchisees who slashed workers' benefits and breaks after the province raised its minimum wage plan to spread their rallies to other areas of the country.
About 50 demonstrations are planned in cities across the country on Friday, although at least 38 will be based in Ontario, including 18 planned in Toronto. As of Dec. 31, 2016, the number of Tim Hortons locations in Canada was 3,801.
Other cities involved in the protest include Calgary, Halifax, Saskatoon, Regina, Vancouver and two other cities in British Columbia.
One of the organizers behind the protest campaign, advocacy group Leadnow, says the demonstrations planned at specific Tim Hortons franchises on Friday are not about the franchise owners themselves, but rather to pressure their parent company.
"If they're feeling the crunch, they know like we do the answer has to come from corporate head office, not off the backs of employees making a minimum wage," said Leadnow spokeswoman Brittany Smith.
"This is about the multi-billion dollar corporation and its parent company, Restaurant Brands International, who have the means to protect workers, but aren't doing it."
Smith could not describe how specific franchises across the country were selected for the protests but said they were chosen by local organizers. She said Leadnow has 500,000 members.
Friday's planned national protests follow similar demonstrations earlier this month at 16 Tim Hortons restaurants in Ontario, organized in response to a few franchises that clawed back workers benefits, paid breaks and other perks as a result of the minimum wage increase in Ontario from an $11.60 hourly rate to $14 at the start of the month.
The protests began after Jeri Horton-Joyce and Ron Joyce Jr., the children of the brand's billionaire co-founders, rolled out the controversial measures at two Cobourg, Ont., locations they own.
Finger pointing between the company and franchisees over who bears responsibility for the cuts has intensified an ongoing public sparring over alleged mismanagement that has included several lawsuits filed against each other in recent months.
Tim Hortons has said individual franchisees are responsible for setting employee wages and benefits, while complying with applicable laws. But some franchisees argue the corporation, which controls prices, should help owners grappling with the mandated wage hike by allowing them to raise prices. The franchisees want a 10 per cent price hike across the board, according to a source.
The Great White North Franchisee Association, which represents half of Canadian Tim Hortons franchisees, has said Ontario's minimum wage hike and other changes to the province's labour laws will cost the average franchisee $243,889 a year.
Tim Hortons has said the employee benefit cutbacks made by some franchises in Ontario "do not reflect the values of our brand, the views of our company, or the views of the overwhelming majority" of restaurant owners.