Lawrence Martin has an interesting piece in today's paper about the debate within the NDP about potentially changing their name. Apparently, party chieftains have spent time with "No Logo," left-leaning soul sister Naomi Klein's treatise of capitalist terror, and decided that there is something valuable with that bad old branding concept after all.
Naomi howled that corporate branding sucked the scruples out of society because it forced an allegiance to a consumerism among people free of agency. Well, Jack Layton seems be saying "No Naomi"; branding could be my Santa Claus, and bring me lots of new presents (voters) if I had a cooler handle.
So to help Jack, and to inspire a bit of light summer frivolity in advance of next week's NDP Convention, I'd like to pull together a top-10 list of new names. Here are some of my initial suggestions:
- Bare-naked Ambition
- Jack and Olivia's Travelling Circus
- Mulcair's Marauders
- Dippers for Democracy
- Obama Wannabes
- Big Orange Machine
- Same Old Gang Gone Yo-yo (SOGGY)
- Canadian Reformed Association of Socialist Sympathizers (CRASS)
- Socialistic Iggy-free Lefty Liberal Yodelers (SILLY)
- The Tommy Douglas Cover Band