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Apple's latest mobile phone seems to be this month's must-have gadget. In these images, customers line up for it in the middle of a weekday morning at the Toronto Eaton Centre.

Customers queue up for the iPhone 4 at Toronto's Eaton Centre, Wednesday morning, Aug. 11, 2010.

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Customers queue up for the iPhone 4 at Toronto's Eaton Centre, Wednesday morning, Aug. 11, 2010.

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Customers queue up for the iPhone 4 at Toronto's Eaton Centre, Wednesday morning, Aug. 11, 2010.

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