Skip to main content

World Trump’s first TV campaign ad pushes Muslim-ban proposal

A screenshot from Donald Trump’s campaign ad. The opening 2016 primary contest is four weeks away.

Republican presidential hopeful Donald Trump is giving some of the most divisive proposals of his campaign a starring role in his first major television ad, as the unsettled race for the party's nomination swirls around security concerns.

With the opening 2016 primary contest four weeks away, the billionaire businessman is spotlighting his plan to ban Muslims from entering the United States — temporarily and with exceptions, he says — and to build a wall along the southern border. Trump's campaign says he plans to spend $2 million a week on the ad, set to begin airing Tuesday across the first two states to cast votes in the Republican nominating contest. Iowa hosts the nation's kickoff presidential caucuses on Feb. 1 and New Hampshire follows with the opening primary election on Feb. 9. The real estate magnate, who leads the Republican field nationally, is fighting for a good showing in the leadoff states against several rivals, particularly Sen. Ted Cruz.

Trump's proposal on Muslims has been condemned by Republicans and Democrats as un-American and counterproductive, yet the hardline approach to immigration has fueled his popularity among the overwhelmingly white Republican primary electorate.

Story continues below advertisement

The new ad features dark images of the San Bernardino shooters, who were Muslims, and body bags followed by images of people apparently streaming freely across a border.

"The politicians can pretend it's something else. But Donald Trump calls it radical Islamic terrorism. That's why he's calling for a temporary shutdown of Muslims entering the United States until we can figure out what's going on," a narrator says.

Trump, the ad continues, will "quickly cut the head off ISIS and take their oil. And he'll stop illegal immigrants by building a wall on our southern border that Mexico will pay for."

The Trump campaign acknowledged in a statement on Monday that the images of border security were of Morocco.

"The use of this footage was intentional and selected to demonstrate the severe impact of an open border and the very real threat Americans face if we do not immediately build a wall and stop illegal immigration," the statement read.

The ad, posted on Trump's website Monday, is a departure from the typical introductory campaign spot, which often features a candidate introducing himself voters or sharing her life story.

But Trump already is well-known to voters. He was the star of the popular "The Apprentice," his name is plastered on high-rise and hotel buildings across the country and he has dominated news coverage over the last six months.

Story continues below advertisement

Republican pollster Frank Luntz, at times a Trump critic, predicted the new ad would help Trump among the slice of Republican voters who participate in early voting contests.

"This may not be a majority position in the country," Luntz said of the Muslim ban. "It may not even be a majority position within the Republican Party, but among those who will vote in the caucuses and the primaries it is a popular position, and he will benefit from it."

An ABC News/Washington Post poll conducted in December found that 6 in 10 Americans think a ban on Muslims entering the United States is the wrong thing to do. Among only Republicans, however, 6 in 10 say they would support such a policy.

Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter