Loblaw Cos. Ltd. is expanding its online sales beyond groceries and other household products, to include toys, housewares and even furniture – by inviting third-party brands to sell their own products on its websites. The Canadian retailer is diving into the expanding trend of online “marketplaces,” with the goal of attracting shoppers to its site with a broader array of products and brands that it has not stocked in the past.
| The company announced the launch of its new marketplace on Thursday, starting with the e-commerce sites associated with three of its banners across the country: Loblaws, Real Canadian Superstore and Atlantic Superstore. The expanded product lineup will not be available initially in Quebec, but the company plans to expand to its other retail banners, including in Quebec, in the future.
|  | | | More stories below advertisement | | | | Michael Babad's Business Briefing | | | | After a first term in the Finance Minister’s office that featured a few strong steps, some stumbles and too much foot-dragging, Bill Morneau has plenty of unfinished business to address as he returns for another term. If he wants to make the most of his second chance, the top of that to-do list should be tackling Canada’s badly eroded competitiveness.
| That will require a lot more than the procrastination and piecemeal policy that proved inadequate in Mr. Morneau’s first run at the file. The elephant in the room is Canada’s antique, increasingly obsolete tax code; unless Mr. Morneau is willing to pursue a complete overhaul, his economic legacy will be one of a lost opportunity to reverse Canada’s competitive slide.
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Loblaw expands e-commerce to act as a 'marketplace’ for other brands
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