Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Get Adobe Flash player

Video: Leading Thinkers - corporate responsibility

Does saving the world mean learning jargon? Add to ...

Bob Willard, author of The Sustainability Advantage, left IBM to become a sustainability advocate. But he sells the cause to corporations using familiar words. "I think we need to clean up our language," he says of sustainability efforts. "We need to talk the language of business."