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Area rugs can do double duty as durable art.

From area rugs to broadloom or laminate, finding the right flooring is a matter of personal taste and usage.

Buyers should consider how each choice would work with kids and pets, keeping in mind ease of cleaning, susceptibility to dirt and stains, and durability in high-traffic areas.

You'll also want to think about aesthetics and the warmth and comfort the right flooring will add to your great room. A good first step is to browse the offerings of a well-stocked retailer like Toronto's Imperial Carpet and Home, owned by John and Helen Kozoronis for 48 years. Along with a wealth of options, it has a range of services to help customers choose an appropriate rug for a great room.

Today's modern designs and improved manufacturing have made fine rugs a good option. "We are making them even better because we use the finest yarns and dyes," says John Kozoronis.

"They are like having a painting for your floor – a kind of durable art."

Even within the rug category, the choices can sometimes be overwhelming. Do you want something classic or contemporary, an area rug or broadloom, synthetic fibres or natural, a statement piece or something that blends in? Experts can help you sort through the options.


This content was produced by The Globe and Mail's Globe Edge Content Studio. The Globe's editorial department was not involved in its creation.

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