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Pete Smaluck is the founder and CEO of, a research platform that gives sports fans and gamblers an edge in the sector, which has grown exponentially since the 2021 legalization of single-game bets in Canada. A trained teacher, Pete originally developed his software to teach middle-schoolers math through NBA stats. But he couldn’t convince school boards in Ontario to pay for the software, so he found a new approach to make his tool valuable. Three years in, now has tens of thousands of users across 30 countries. It’s also one of the highest-grossing sports apps on the Apple App Store. In this episode, Pete discusses how he was able to redirect his user base from kids to adults, why simple design is so difficult to achieve, and what he thinks about the stigma around sports gambling.

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