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Netflix is facing a backlash after announcing it’s cracking down on password sharing in Canada, among other countries. The company says 100 million of its customers worldwide share passwords, which Netflix claims is cutting into its revenue.

Kean Birch, director of the Institute for Technoscience and Society at York University, says that Netflix’s business model was bound to run into problems like this, as competition from other streaming services pulls content off the platform and draws users away. But will it work?

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