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The superstar K-pop group BTS announced recently that they are taking a temporary break as a group and pursuing individual projects. This moment was a big deal for their millions of fans worldwide, the company that brings in billions of dollars managing them and for South Korea, which considers its members cultural ambassadors for the country.

Hannah Sung, co-founder of Media Girlfriends, host of the podcast At The End of the Day and BTS fan, explains what makes this group so popular and why they’re so influential.