Boutique condos allow residents to go on extended vacations knowing their property, plants and even pets are well looked after
By its very nature, a condominium offers a lock-and-leave lifestyle, says Jana Korim, head of sales for North Drive. But she also knows that words are one thing. Actions are another.
“For North Drive homeowners, we seek to elevate that experience with white-glove property management and resident services delivered by The Forest Hill Group,” she says. “When staying abroad, residents enjoy complete peace of mind that their property is well-secured and a virtually limitless range of à la carte concierge services remain at their fingertips with a simple phone call from anywhere in the world.”
Technology is a big part of this. With projects such as The Webley, a nine-floor, luxury boutique condo development set for Toronto’s Yorkville neighbourhood, technology and automation will be big features for residents.
As Ken Zuckerman, president of Zinc Developments, the company behind The Webley, says, there are only nine suites in their project, over nine floors (starting at 3,000 square feet), so naturally what will develop are close, personal relationships between building management and the owners.
That will translate into total peace of mind when owners jet off for a long holiday somewhere, in some cases months at a time. With mobile app technology, owners will also be able to monitor their suites’ temperature control, lighting, door locks and cameras monitoring access via their phones from wherever they are. They will be able to connect with the concierge, valet and security.
“The beauty of our building is that it’s boutique,” Zuckerman says.
“It’s all very individualistic. This is what inspired us. We imagine some of our owners will spend winter down south and they should know exactly what is going on in their suite at any given time. They will have the knowledge of the entire operation of their suite when they are not there.”
In many cases, that’s why owners switch from detached homes to a condo lifestyle. Lock-and-leave is part of the appeal. Owners may have had a big, beautiful home with backyards, but now they don’t want the burdens of maintenance. Their mindset has changed. They are buying a hotel lifestyle.
The beauty of our building [The Webley] is that it’s boutique. ... We imagine some of our owners will spend winter down south and they should know exactly what is going on in their suite at any given time. They will have the knowledge of the entire operation of their suite when they are not there.”— Ken Zuckerman, President, Zinc Developments
Getting extra square feet of living space, including outdoor areas, all in a condo setting with a full-service concierge is a big part of the appeal of buyers looking at The Webley, Zuckerman adds.
Walking through the presentation centre for 89 Avenue, a luxury condo project being built in Yorkville, Armour Heights Developments project manager Michael Mazzotta also talks about the appeal of a lock-and-leave lifestyle. That’s been a big selling point for 89 Avenue as well.
“We will have a concierge take them to the airport,” he says. “We will have a car pick them up when they are returning. We will have their suites cleaned prior to their arrival. These are all features we offer for clientele.
“We learned that our clientele are jetsetters. They’re going to Florida, Milan, to New York, they are going to all these places, and they don’t have to worry about their suite. If they have plants, our concierge will water those. They will take care of their pets. All of this is part of what true luxury is. Peace of mind and convenience, a level of service that at this point in their lives they want to embrace.”
An “à la carte” menu of luxury services will be available for residents, on top of in-suite housekeeping and dog walking, such as floral and grocery delivery, dining reservations, personal shopping, moving services, home improvement and repairs, travel planning and automobile cleaning and detailing. Baby boomers and empty nesters represent a large portion of their clientele, and they have reached an age where they want the best of the best.
Much like The Webley and North Drive projects such as 1 Forest Hill and 10 Prince Arthur, 89 Avenue is private and boutique-style, with just 28 suites.
“Our clients travel regularly and appreciate the assurance of knowing their residence is safe and protected,” says Armour Heights Developments president Frank Mazzotta.
“89 Avenue was designed with comforts and refinement echoing the offerings of globally recognized five-star hotels. Combining world-class staff expertise with strategic partnerships developed with some of the world’s leading luxury brands and retailers, no service request is out of reach.”
Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.