10348 130 St., Edmonton
Asking price: $998,000
Selling price: $1-million
Taxes: $10,538 (2019)
Days on the market: 15
Listing agent: Clare Packer, Re/Max Excellence
Across from a small park and ravine, this quaint, two-storey residence was scheduled to hit the market in April. But the coronavirus pandemic forced the listing agent to adjust her original marketing strategy, scrapping traditional open houses for virtual ones.
“Instead of using a professional videographer, we just went live on Facebook and Instagram,” agent Clare Packer said. “We find this more personalized approach to marketing is better received by the public.”
Seven potential buyers requested in-person visits and three followed through with offers.
“With the right marketing and pricing, you can achieve multiple offers even during a pandemic like this where everything was shut down,” Ms. Packer said.
“It’s interesting just how important online marketing presence is.”
What they got
This four-bedroom house with an attached garage was built in 1924 and retains its classic hardwood flooring, oak staircase and three fireplaces on the main floor, including in the sunroom.
The kitchen is outfitted with granite countertops and built-in appliances. Patio doors open to a south-facing back yard on the 102-foot-by-140-foot lot.
There are three bathrooms and recreational areas on the upper and lower levels.
The agent’s take
“It’s a neighbourhood with a lot of 100-year-old homes and historic homes, and each is quite different,” Ms. Packer said.
“This is a really well-maintained character home, and it has a spectacular location in Old Glenora, which is a highly coveted community in Edmonton with a lot of green space.”
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