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In the middle of the coffee table at Brad Woodgate's sophisticated, modern Front Street penthouse is a copy of Star, the tabloid magazine. What's the chick porn doing in a bachelor pad? There is an unusual answer to this riddle, and it involves Britney Spears.

Post-baby, as every tab reader knows, Brit has looked, well, a little doughy. Mr. Woodgate, claims the Star, has come to the rescue with NV, a weight-loss and beauty supplement hybrid from his Mississauga-based neutraceutical company. Reports claim Ms. Spears is using the product to slim down for K-Fed and get back in tour-worthy shape.

The big plug -- and brand association with a pop princess -- comes just at NXCare, the company 27-year-old Mr. Woodgate formed with his older brother, Derek, is putting on weight.

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"We grew 1,700 per cent last year," he says of his company. Mr. Woodgate is president; his brother, the science guy, is in charge of product development for the fitness supplements and diet aids. The hybrid stuff, packaged like cosmetics in sleek, twisty packaging, is the next big thing the boys are betting on, and they've been first to market (hence the celebrity interest).

The sudden success enabled Mr. Woodgate to pick up this 1,400-square-foot, two-bedroom condo of the CityPlace complex.

I'd always wanted to get a handle on the action in there. The four buildings are teeming with young people, in units that range from 550 square feet to about 1,500; some are rented, some are owned. Mr. Woodgate himself had rented a smaller unit in an adjacent building before laying down the cash for this pad, which is on the 31st floor.

The open-concept space is played up with nine-foot ceilings (a feature of the penthouses). Mr. Woodgate also knocked a portrait window in the dining room wall, so guests could enjoy the lake and city views as they ate. If you live at street level, it's easy to forget how glamorous the city looks by night from above; there is something young and vibrant about watching the lights.

From his master bedroom, Mr. Woodgate can see the Rogers Centre (formerly SkyDome) and CN Tower up close and personal; on game nights in summer, he can see right inside the stadium.

Downstairs is a hub of activity, with party rooms, basketball courts, an Olympic-sized pool and gyms. "I like looking down in summer on the barbecue area," he says. "It's quite a scene."

As is the view into other people's lives. "There is always something interesting going on," he adds, citing "poker gamers with dealers, a place with a disco ball where the party goes on 24/7. And some steamier stuff." Aware of the exposure, Mr. Woodgate himself installed blinds.

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He also had the entire place done in a faux finish. When it was described to me ahead of time, I was a tad worried about pictures, but the many coats of gold are very subtle and add a nice texture to the ultramodern room. "I got most of the furniture at Pottery Barn," he says.

Many of his buddies, and indeed colleagues, live in the complex, so the nearby bars and restaurants are his playground, places like Century Room and the King West strip of fun palaces.

"I eat at home maybe twice a week," he says, "though everything I need is right here. There's a grocery store, a sub shop, even a spa is coming downstairs."

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