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Montreal row house sells under asking but still breaks street record

Done Deal, 2243 Rue Coursol, Montreal

2243 COURSOL ST., MONTREAL

LISTING PRICE: $845,000

SELLING PRICE: $785,000

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DAYS ON THE MARKET: 28 days

TAXES: $8,525

LISTING AGENT: Béatrice Baudinet, Royal Lepage Heritage

The Action: The agent orchestrated a veritable marketing blitz for this 1870-era two-storey attached house in the trendy Saint-Henri/Petite Bourgogne neighbourhood of southwest Montreal: three open houses, more than 1,500 letters distributed in the sector, big social media campaign.

After the third and final consecutive weekend open house, a secured offer was accepted.

"We went above and beyond in terms of marketing," agent Béatrice Baudinet said. The fact that the property includes two revenue generators – a basement apartment and a studio with a laneway entrance – helped create lots of buzz, she said.

What They Got: Although the sellers lived in the house for more than 30 years and did major renovations and upgrading, parts of the property could still use a little work, Ms. Baudinet said. But the home boasts many lovingly restored details, including the hand-carved staircase, chandelier, stained glass and original hardwood floors.

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The monthly rent for the basement unit is $1,100; the studio apartment is $545. The buyers were a young professional couple in their 30s.

The Agent's Take: The selling price broke the record for the street, Ms. Baudinet said. A previous attempt to sell under another agent was yanked after six months. The price the sellers ended up getting on the second try was a very good one, she added.

"Everybody wants to negotiate these days. We're not in a market where you're necessarily going to get the full asking price."

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