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New Sears Canada CEO Calvin McDonald is shaking things up in the retailer's suburban markets

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New Sears Canada CEO Calvin McDonald guided media through the refreshed Sears store in Upper Canada Mall to show off some of the changes.

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One of Mr. McDonald's strategies is to reduce duplications; for instance, stocking five pairs of black men’s socks and five pairs of orange and other colours instead of 10 pairs of black socks.

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Some of the changes at Sears' suburban stores include a brighter look, wider aisles for better flow, streamlined offerings and the addition of new brands.

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One of the new, brighter displays recently unveiled at Sears in the Upper Canada Mall in Newmarket, Ont.

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'I want Sears to be noticed,' says Sears Canada CEO Calvin McDonald. 'I want people to know we’re here to fight -- we’re not going away.'

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A new slogan on the walls at the Sears store at Upper Canada Mall is part of the redesign.

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Mr. McDonald stops by a display of colorful polos for men.

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The retailer plans to give a soon-to-be-named advertising agency the mandate to consider replacing Sears' blue and white logo with something less conservative.

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