In an unconventional proposal, fast-food salad-and-wraps chain Freshii Inc. wants to team up with its much bigger rival Subway Restaurants to convert its underperforming locations to the Freshii banner.
In an open letter published on Tuesday in The Globe and Mail and other newspapers, Matthew Corrin, founder and chief executive officer of Freshii in Toronto, says that U.S.-based Subway is suffering from overexpansion and could improve its fortunes by letting some of its franchisees operate Freshii stores instead.
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