The donor: Stephen Mallory
The gift: Raising $25,500
The cause: The Water for Life Initiative
The reason: To bring fresh water to millions of people in need
Stephen Mallory was in church one Sunday morning when he heard a presentation by a woman who was raising money to build water wells in the developing world.
The need for fresh water struck him: "$8,500 can buy 1,000 people clean water for 25 years," said Mr. Mallory, who is chief executive and founder of Directors Global Insurance Brokers Ltd., a Toronto-based risk management advisory firm.
The presentation prompted him to consider launching his own fundraising campaign, with a twist.
Mr. Mallory, who once played in a band, contacted more than a dozen friends in business and music, ranging from musicians to graphic artists and web designers.
The group put together a rock album with 10 original songs, calling themselves the Cherry Trees Band.
Their album – Change the World – is up for sale on iTunes, Amazon and other sites, at a price of $10. All the money raised will go to the Water for Life Initiative run by the Global Aid Network, a Canadian charity that funds development projects around the world. The group is hoping to raise $25,500, enough for three wells.
"In Canada, we are fortunate people," Mr. Mallory said. "And we take water for granted … This project has been very inspiring."