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Don’t measure engagement. Fix it Add to ...

This is the latest news and information for workers and managers from across the Web universe, brought to you by Monday Morning Manager writer Harvey Schachter. Follow us on Twitter @Globe_Careers or join our Linked In group.

It’s said you can’t manage what you don’t measure, but Winnipeg consultant David Zinger says that’s baloney. Worse, companies are so focused on measuring employee engagement that they spend too much on that and don’t have enough to improve the situation. Keep measurement to 1 per cent of the engagement budget. DavidZinger.com

Middle managers needn’t be middling

Consultant Terry St. Marie says a lot of managers stay in the middle of the management spectrum, halfway between “touchy-feeliness” on one end, doling out praise and encouragement, and “full accountability” on the other, acting decisively when somebody underperforms. The best managers operate anywhere on the spectrum, not just midway. TerryStarbucker.com

Brand’s fans take missteps personally

Entrepreneur Seth Godin notes that as people identify with brands – be it Harley Davidson or the Catholic church – they take criticism of those brands personally. When a brand stumbles, adherents feel as if they have failed and need more than a half-hearted apology from managers. Seth’s Blog

Not all mergers make sense

Bryant University professor Michael Roberto says Jos. A Bank’s acquisition of Eddie Bauer is an example of diversification that seems logical but may not be, given that one sells suits and the other outerwear. When beer and wine companies merged a decade ago, synergies proved elusive. Professor Michael Roberto’s Blog

Colour your folders in Windows

Tech writer Waqas Ahmed says a downloadable tool called Rainbow Folders allows you to colour your folders in Windows and to choose between three styles (classic, typical, modern) or pick a funkier look. AddictiveTips.com

Harvey Schachter is a Battersea, Ont.-based writer specializing in management issues. He writes Monday Morning Manager and management book reviews for the print edition of Report on Business and an online work-life column Balance. E-mail Harvey Schachter

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