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Beware: Data mining can lead companies to the wrong assumptions

This is the latest news and information for workers and managers from across the Web universe, brought to you by Monday Morning Manager writer Harvey Schachter. Follow us on Twitter @Globe_Careers or join our Linked In group.

Blogger Laurie Ruettimann argues that data mining can be ineffective and obnoxious. Target recently gave her a coupon for maternity clothes, wrongly concluding she was pregnant because she stopped buying tampons. In fact, she had found a better deal elsewhere. – The Cynical Girl

MARKETING

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Turn it up, don't tone it down

Ads soft enough not to repel anyone are also too weak to attract anyone, says advertising consultant Roy H. Williams. If you weigh each ad by asking whom it might offend, you will never develop a sharp-enough message. – Monday Morning Memo

TALENT

Increase engagement, increase success

You need a ratio of three to one in engaged to disengaged employees if you are to achieve business success, says Scott Ahlstrand, of Right Management. – Right.com

MANAGEMENT

Throw in a 'plus' with criticism

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Studies show criticism helps fuel successful teams. So management professor David Burkus suggests trying the "plussing" approach : When someone comments on another person's work, the comment must include a "plus," a way to improve or build on the work. – Harvard Business Review Blogs

TECH TIP

Set Skype status to 'do not disturb'

Skype Status Changer will automatically change your status from "online" to "do not disturb" when you switch to another computer process, preventing interruptions. – AddictiveTips.com

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About the Author
Management columnist

Harvey Schachter is a Kingston, Ont.-based writer specializing in management issues. He writes Monday Morning Manager and management book reviews for the print edition of Report on Business and an online column, Power Points. More

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