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STRATEGY

Want to go global? Learn more languages

Thinking of going global with your business? Being multilingual would be a big help. American entrepreneur Mike Michalowicz says there are four languages it helps to know beyond English: Spanish, for the 35 million Spanish speakers in the U.S. and 425 million overall in the world; Portuguese, given the rise of Brazil; Russian; and Mandarin. American Express Open Forum

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MANAGING

Why poor performers don't know they are

Jeremy Dean, a researcher at University College London, notes that the Dunning-Kruger effect in psychology is the finding that the poorest performers often are the least aware of their incompetence. It appears to be because they don't learn from their own mistakes. So managers usually can't fix their deficiency through feedback, because these people have been probably ignoring it for years. PsyBlog

MARKETING

Grab eyeballs with numbered lists

Consumers are bombarded by information, so advertising wizard Roy H. Williams suggests using numbered lists in your marketing. A numbered list contains the fewest possible words; seems authoritative; and feels memorable and do-able. The Monday Morning Memo

TECH TIP

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Quick conversion tool for PDF files

First PDF is a shareware desktop tool that can quickly convert PDFs to Microsoft Word files or text format. AddictiveTips.com

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About the Author
Management columnist

Harvey Schachter is a Kingston, Ont.-based writer specializing in management issues. He writes Monday Morning Manager and management book reviews for the print edition of Report on Business and an online column, Power Points. More

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