Cirque du Soleil is venturing into the theme-park business.
The world-famous circus producer is teaming up with Mexican resort and tourism-infrastructure developer Grupo Vidanta to build and operate a "first-of-its-kind immersive theme park experience in Nuevo Vallarta."
Montreal-based Cirque and Grupo Vidanta are providing few details, saying the project is still in development, but that it may include a water park and nature park.
It will also feature an outdoor evening show for 3,000 to 5,000 spectators.
Each "experience" in the amusement park will be animated by Cirque artists and follow a "common storyline," the partners said in a news release Wednesday.
"Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity," Cirque founder Guy Laliberté said.
Cirque and Vidanta are already collaborating on a "theatrical and culinary" show called Joya, set to premiere in Riviera Maya Nov. 21.
Cirque got its start in 1984 when a group of street performers – including stilt-walker Mr. Laliberté – got together to put on big-top shows without animals.
It now boasts more than 5,000 employees globally and produces more than a dozen shows worldwide.