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Loonies are displayed over the U.S. dollar in this Jan. 30, 2015 photo.The Canadian Press

Manufacturers/exporters

In general, a lower loonie means exporters are more competitive when they sell their goods in the United States, and since that is our key market, many will benefit. On the other hand, importing components and equipment will cost more, somewhat curtailing the gains.

Energy companies

Usually a lower loonie is good for energy firms because oil is priced in U.S. dollars. But the plunging price of oil has more than offset any gains, knocking the industry for a loop.

Canada's energy exports

Value of energy product shipments over the past year (seasonally adjusted)

SOURCE: Statistics Canada

Mining and lumber companies

These commodity exporters should be helped by a weak loonie, if they are sending their products to the U.S.

Consumers

The price of many imported vegetables and fruits will likely increase because of the low dollar, as will things such as cars and televisions imported from the U.S.

(Andrew Vaughan/The Canadian Press)

Travellers/tourism

People travelling to the U.S. will take a hit. But those going to Europe will not – since the loonie has held up well against the euro. More people may stay at home rather than going south of the border, which could be good for local tourism operators.

Airlines

For airlines, the lower cost of fuel has been a huge boon, but those gains are muted because fuel is priced in U.S. dollars. They may also pay more for new planes manufactured in the United States. If there is a decrease in travel to the U.S., they could see slightly lower traffic, but Canadian business should hold up or increase. There are lots of offsetting factors in this industry.

Investors

People who hold U.S. stocks will see the value of their holdings increase, and a booming U.S. economy should help, too. But some Canadian stocks may slump if the economy here stays slow.

(Jean-Yves Ahern/USA TODAY Sports)

Sports teams

Canadian sports franchises, most of whom who pay their players in U.S. dollars, will take a hit, as the cost of their payroll has jumped sharply. Many teams, however, now hedge their currency exposure.

Retailers

Retailers could gain some business, if people stay in Canada to shop, or do less online shopping with U.S. outlets. But anything retailers import from the U.S. will be more costly, and could force them to raise prices.


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