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AutoShare president Kevin McLaughlin has said that increased urban density benefits his company but has also prompted more rivals.Michelle Siu/The Globe and Mail

The auto sharing network in Canada is undergoing a shakeup.

Enterprise Rent-A-Car Canada Co. is purchasing Toronto-based AutoShare CarSharing Network Inc., as the concept of vehicle sharing expands as members of younger generations of drivers seek options to buying vehicles to avoid insurance payments, maintenance costs and the high up-front or monthly costs of owning their own vehicles.

Enterprise, which operates National Car Rental and Alamo as well as its own brand, also offers car sharing and car pooling programs and a ride-matching online site that connects drivers with passengers.

AutoShare was established in 1998 and has more than 12,000 members in the Toronto area. It will continue to operate under its current brand name.

The financial terms of the deal were not disclosed.

Enterprise operates 542 rental branches in Canada.

Avis Budget Group Inc. took over car-sharing firm Zipcar last year.

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