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Gurcharn Sahota, of Elite Detailing stands in front of a Ferrari 458 Speciale. He charges about £10,000, the equivalent of almost $20,000 (Canadian) at current exchange rates for a wash and wax.

Jim Ross/Globe and Mail

1 of 6

Gurcharn Sahota, sits in a passenger seat of a Pagani Zonda Cinque as he details the wing mirror with a cotton swab. “We put 100 hours into this car and had to take parts of it off to get the plastic film on,” he said. “You could run a key along the door and not scratch it.”

Jim Ross/Globe and Mail

2 of 6

Gurcharn Sohota puts the finishing buff on a US$3-million Pagani Roadster Cinque, one of three made. This Italian machine is cleaned and waxed and then covered in ultra-thin sheets of transparent plastic.

Jim Ross/Globe and Mail

3 of 6

Phillip Pochitajev washes a Ferrari 458 Speciale. Elite Detailing and Protection, a car valeting service that makes its home in an underground car park in one of the world’s most expensive neighbourhoods – London’s Knightsbridge

Jim Ross/Globe and Mail

4 of 6

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Phillip Pochitajev soaks a Ferrari 458 Speciale. Brand new, but not flawless, the car was driven by the owner from the Ferrari factory in Maranello, Italy, to London, where it was immediately delivered to Mr. Sahota for an extensive wax and buff job.

Jim Ross/Globe and Mail

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Steven Bognar gets down and under a Ferrari 458 Speciale in a wash and detail shop in London. The company pretties up some of the world’s most expensive cars for some of the world’s richest car collectors and enthusiasts.

Jim Ross/Globe and Mail

6 of 6

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If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

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