As baby boomers start fading into retirement, the millennials are arriving–taking over the workforce, having children and buying homes. As they enter their prime spending years, they’re also giving investors plenty to think about.
1. They don’t like debt
2. They are informed consumers, thanks to social media
3. Though responsible for 80 per cent of births, millennials are waiting longer to start families, which means they have more time to spend on themselves
4. But they have less money to spend than previous generations, which makes them sensitive to value
5. They tend to embrace a healthier lifestyle, avoiding diet pop, candy, cigarettes and prepackaged food while embracing daily fitness routines and natural foods
THREE STOCKS TO BUY
Nike (NKE) - Millennials love brands that innovate. If they can order a pair of customized shoes online, they will
Zulily (ZU) - Parenting is a lot easier when you can use your mobile device to shop for kids’ clothes from smaller, hip brands
Starbucks (SBUX) - Real food and coffee are an advantage over other chains
AND THREE TO RUN AWAY FROM
Hershey Co. (HSY) - Millennials aren’t wild about candy (unlike Gen Xers and Boomers)
Dr. Pepper (DPS) - They’re also not fond of carbonated soft drinks
General Mills (GIS) - Or sugar in their cereals
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