Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Brain sculptures.
Brain sculptures.

Giving Back: The Brain Project in support of Toronto’s Baycrest Foundation Add to ...

The donor: Erica Godfrey

The gift: Creating the Brain Project

The cause: To raise money for the Baycrest Foundation in Toronto

Erica Godfrey and her husband, Noah, have always marvelled at the famed Fabergé Big Egg Hunt in New York. That’s where more than 200 eggs are decorated by artists and scattered across the city.

The eggs are later auctioned off with proceeds going to charities.

Ms. Godfrey, a graphic designer, is on the board of the Baycrest Foundation, which supports Baycrest Health Sciences, a world-leading centre that specializes in geriatric care and brain health.

Together with a group of volunteers, she decided to launch something similar in Toronto called the “Brain Project.”

It involves creating 100 model brains, having them designed by artists and placed around Toronto this summer. The brains will be auctioned in the fall to raise money for the foundation.

The group has lined up 65 artists so far and hopes to have the brains in place by June. The goal is to raise up to $2-million through sponsorships and the auction this fall.

“I feel Toronto deserves something great like this,” she said.

Report Typo/Error

Follow on Twitter: @PwaldieGLOBE


Next story




Most popular videos »

More from The Globe and Mail

Most popular