Skip to main content

Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday.

Elise Amendola/AP

Adidas has apologized for sending out a marketing email praising customers it said "survived" this year's Boston Marathon.

The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!"

On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.

Story continues below advertisement

The sports apparel company quickly apologized, saying it was "incredibly sorry" for the "insensitive" subject line about Monday's race.

At least two survivors of the 2013 bombing participated in this year's race.

Adidas says the marathon is "one of the most inspirational sporting events in the world."

Report an error
Comments

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • All comments will be reviewed by one or more moderators before being posted to the site. This should only take a few moments.
  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed. Commenters who repeatedly violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments.

Read our community guidelines here

Discussion loading ...

Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.
Cannabis pro newsletter