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Celebrating the right to happiness Add to ...

For an expectant mother, the news that her baby has Down Syndrome was scary. It made her wonder what hope she could have for her child’s future.

In February, the mother-to-be wrote to CoorDown, an association representing people with Down Syndrome in Italy, confessing her fear and asking, “What kind of life will my child have?” The group has replied in a beautiful, important campaign for World Down Syndrome Day on March 21. The video features 15 people living with Down Syndrome across Europe, reassuring this future mom that her child will be able to have a happy life. While telling her that what lies ahead will be hard, sometimes nearly impossible, they list all the things they have been able to do, including living on their own, going to school, and giving love back to their parents.

Dear Future Mom

“The email is just one of many that the association receives periodically, but the appeal in this case is particularly touching,” the group said in a release about the campaign launch, adding that its goal is to promote “the right to happiness and well-being of people with Down syndrome” and “true integration into society.”

The campaign was created by ad agency Saatchi & Saatchi Italy, which was worked with CoorDown for three years.

If you enjoyed this video, here are its previous two campaigns:

2013: “DammiPiùVoce (Turn up my voice)”

In a video, 50 people with Down Syndrome made videos asking the same number of celebrities to donate – not money, but their own video. The idea was, those celebrities could use their power and access to countless fans to ask others to donate money in support of work to defend their rights. All 50 celebrities contributed, including pro athletes, singers, the coach of Real Madrid and actress Sharon Stone. Donations rose 700 per cent.

2012: Integration

To send a message of integration, the agency swapped out actors in a number of high-profile television commercials, for actors with Down Syndrome. On March 21, Italian television shows also invited people with Down Syndrome in place of their usual guests.
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