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Images from the Canadian Olympic Committee's 'We are Winter' campaign Add to ...

The COC will launch a new ad campaign for the Sochi Games Tuesday with the slogan “We are Winter” (“Nous sommes l’hiver”). It begins Tuesday with print and online advertising and moves to television on New Year’s Day, with an anthemic commercial during the broadcast of the NHL’s Winter Classic. It will also involve pre-show ads in Cineplex movie theatres, billboards, transit ads and social media, including Twitter, with whom the Olympic committee is announcing a partnership.

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