Skip to main content

An Instagram photo is shared with Facebook on an iPhone.

Karly Domb Sadof/AP

Popular photo-sharing network Instagram will soon begin serving up ads.

After growing its user base to more than 150 million people, and selling to Facebook Inc. for $1-billion last year, the social network is now charged with becoming "a sustainable business," according to a post on its blog on Thursday.

Advertising will appear in the "feed" – the stream of photos that users see when they log in – beginning in the U.S. in the next couple of months. Many advertisers have already built accounts on Instagram the way they have pages on Facebook or Twitter ; but paid advertising means they will be able to show their posts even to Instagram users who do not follow them.

Story continues below advertisement

At the start, the service will allow users to hide posts from advertisers they dislike. It also compared the "enjoyable and creative" ads it is planning to the "high-quality ads" in magazines.

"We'll start slow," the post said.

Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter
To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies