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Now it’s the farmer’s turn in Canadian Wheat Board ad

Now it’s the farmer’s turn in Canadian Wheat Board ad

Canadian Wheat Board

The Canadian Wheat Board is poking a little fun at itself, while hoping a new advertisement lassos them customers and not controversy.

The ad features a man in jeans and a plaid shirt sitting on a fence and has the caption: "Worth another look."

It's meant to encourage farmers who still have grain in the bin to consider using the wheat board for marketing.

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The man's image is cut and pasted over an ad that brought the CWB some criticism in January.

That ad featured a 1969 print which showed a young woman in a cowboy hat and skirt straddling a fence with the caption: "Still on the fence?"

Dayna Spiring, the CWB's chief strategy officer, says the board got a lot of calls about who should next be on the fence and went with an every-day farmer who appears to be in on the joke.

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